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Overview
Sphero Star Wars
Anticipating the release of Star Wars: The Force Awakens, Sphero’s app-enabled Droids were on Apple.com.
Client
Apple
Project Type
Digital Marketing
Role
Senior Design Lead
Role
Senior Designer
Responsibilities
Concept Design
Visual Design
Animation Design
Prototyping
Production Design
Feature Animation
Referencing the in-store promotional creative, the feature animation for the Apple Store App brings the concept to life.
Photography Art Direction
Collaborated closely with the photographers and retouchers to recreate the original intended concept into the final visual product.
In-page Promotion
An animated tile on Apple’s All Accessories gridwall promoting the Star Wars Sphero products.
Accessories Gridwall
A dedicated gridwall for accessories showcased Sphero’s App-Enabled droids and drones.
Optimized for Mobile
Size, placement, and visual impact were all considered when designing the animation and still photography.
