The latest iPhone Pro introduces the Ultra Wide camera, a gorgeous Super Retina XDR Display, the high performance A13 Bionic chip and so many more incredible improvements.
Client
Apple
Project Type
Digital Marketing
Role
Senior Designer
Writing Partner
Ken Youngleib
Responsibilities
Concept Design
Visual Design
Animation Design
Prototyping
Production Design
The Hero animation
The animation design introduces the iPhone's first triple-camera system in a simple, yet bold manner, showcasing the innovative technology.
Optimized for Mobile.
Due to the high percentage of users who shop on their mobile devices, it was vital to ensure that the design was optimized for mobile viewing.
From Idea to Execution.
A side-by-side display of the original concept and the final deliverable.
Original Sketches
Final Animation
Close look at the A13 Bionic Chip.
Announcing the new generation mobile processing chip.
Showcasing the Pro camera system.
An overview of the features of each of the three cameras included in this revolutionary update.
Email Campaigns.
Promotional materials that provide product information for potential and current customers.
